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Killeen Website Design
Website design, print marketing for Central Texas

Archive for July, 2009

Find us on Facebook

Tuesday, July 14th, 2009

Follow Sanderson Marketing on Facebook.  Become a fan and get updates on news from Sanderson Marketing as well as free marketing tips.

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Things to do to your website before spending a dime on internet advertising

Tuesday, July 14th, 2009

People surfing the internet won’t stick around your site if they don’t immediately see what they are looking for. Here are a few suggestions to consider before advertising your website:

  • Make sure your site is easy to navigate.
  • Check ALL links on your site to make sure they are working. Broken links will scare visitors away instantly.
  • Test your contact forms to make sure you are receiving the emails from your site. No use in spending money on advertising your site if you aren’t receiving the leads it generates.
  • Make sure your contact info is very easy to find.
  • Determine your goals – is it to sell a product? Get a quote request? Make sure your site entices the visitor to take your desired action.
  • Check your visual appeal. Will your design and layout catch a visitor’s attention at first glance?
  • Install a good stat tracker that will allow you to analyze your traffic. Internet advertising is the easiest form of advertising to track and qualify. You can see how people are getting to your site and know whether your paid advertising sources are generating business. Sanderson Marketing recommends Google Analytics – a free stat tracking service.

    • For a free website review and consultation, contact Sanderson Marketing.

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    Sanderson Marketing Speaks at FastTrac Entrepreneur Training

    Monday, July 6th, 2009

    Jennifer Sanderson, owner of Sanderson Marketing, spoke to a group of entrepreneurs Monday evening at the Greater Killeen Chamber of Commerce. The FastTrac attendees are in the process of developing their business idea. The course gives them practical advice needed to create, manage, and grow a successful business.

    Jennifer spoke about creating a brand and reaching your target market. The attendees learned the importance of consistency between all marketing pieces and how to create your own, unique strategy for reaching consumers.

    Sanderson Marketing is proud to support the Greater Killeen Chamber of Commerce in building the business community where we work and live.

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