Our IDX vendor, IDX broker, has developed “myAgent IDX”.  This iPhone app allows Realtors to promote mobile property search capabilities alongside your website.  This is a great benefit that is included in your IDX service (learn more about our IDX service).   The app allows iPhone users to perform a property search quickly and easily from their phone.  The app recognizes their current location and provides nearby properties for sale or you can choose to enter a location. 

If you are an iPhone user, consider using the app while you are out showing properties.  You can show clients nearby properties for sale.  Sellers will also like this tool, so be sure to mention it in your listing presentations.

Here are some helpful hints to get you started promoting your iPhone app:

How to Install the iPhone App:
In order to install the iPhone application, iPhone users will need to download the myAgent IDX application from the iTunes App Store.  We provide easy to link banners that help you promote the iPhone app on your website, conveniently located inside the IDX Control Panel, providing your users one-click access to the app download:

How to Promote It:
Inside the Mobile Applications Settings area we provide you with a few options that help you promote the use of your myAgent IDX iPhone app.  These promotional elements are provided to you in many different colors and styles.  Whether you use our banners or create your own, it’s important for you to remember to supply your users with your Agent Code.  That number is automatically displayed in the banners provided, so if you create your own, be sure to include this in those materials.  If you would like to include a banner ad about your iPHone app on your website, contact Sanderson Marketing for help editing your website.

If you aren’t a current client and are interested in signing up for our IDX service with great marketing tools, such as the iPhone app, please fill out our form here.

Sanderson Marketing just launched a website for Copperas Cove Cleaning Service, Karen’s Cleaning.  Karen offers residential and commercial cleaning in Copperas Cove, Kempner, Lampasas, and Killeen.  Her service is unmatched and prices are very reasonable.  Treat yourself to a clean house - call Karen!  You can request a quote on her website at www.tidytigercleaning.com.

I am proud to announce our latest website project - www.BigValleyAgency.com.  Big Valley Agency is a Central Texas booking and recording studio.  BVA manages talent such as Pat Waters and Double Shott.   If you are looking for entertainment for your next event, talk to the great team at Big Valley Agency.

Geico created the talking gecko and caveman series.  At Progressive Insurance, Flo helps you pick your coverage.   And, of course, “Like a Good Neighbor, State Farm is there.”   In a very competitive insurance industry, branding is critical.  The large insurance companies spend billions of dollars in advertising every year doing so. 

Allstate Insurance has a new commercial that caught my attention – “Breaking up is hard to do.”  Allstate tells potential customers, that if they decide to switch insurance companies that they will break the news to your old insurance company or agent so you don’t have too.  Sounds convenient, right?  Well, it’s a great marketing tactic.    

Allstate saw a challenge.  How do we ease the fears of people who are afraid to cancel their old insurance plan because they didn’t want to confront their insurance agent?  The solution – Allstate will do it for you. 

I also see another angle to this marketing campaign.  Allstate spends marketing dollars to get people to switch to their insurance coverage, but when the customer calls their old company to cancel, the old company has a chance to meet or beat their rates.  They get a chance to keep their customers from switching.  When Allstate makes the call, the old insurance company doesn’t have the opportunity to offer those incentives to the customer.   Sneaky – yes – but a great marketing strategy to overcome the obstacles Allstate is facing in their competitive industry.   

It’s important to understand any obstacles that keep customers from doing business with you.  Then, adapt a marketing plan that addresses those challenges and eases the fears of potential customers. 

Article by Jennifer Sanderson

Want to market your website online but not sure where to start?  Should you do pay-per-click advertising or search engine optimization? 

If you are looking to generate immediate website visitors, pay-per-click might be the best route for you.  If you need a more economical, long term plan, search engine optimization is the way to go.  Each website is unique so it’s important to find a customized plan that will generate results! 

Sanderson Marketing can help you make sense of all the options and implement a plan that works.  Our internet marketing services include:

• Setup and optimize pay-per-click advertising campaigns
• Search engine optimization using the most powerful keywords for cost-effective, long-term results
• Analyze website usability to help convert more visitors into leads and/or sales
• Monitor website traffic to determine what is working and how people are finding your site

If you are interested in learning more about internet marketing or just have questions, contact Sanderson Marketing.

Follow Sanderson Marketing on Facebook.  Become a fan and get updates on news from Sanderson Marketing as well as free marketing tips.

People surfing the internet won’t stick around your site if they don’t immediately see what they are looking for. Here are a few suggestions to consider before advertising your website:

For a free website review and consultation, contact Sanderson Marketing.

Jennifer Sanderson, owner of Sanderson Marketing, spoke to a group of entrepreneurs Monday evening at the Greater Killeen Chamber of Commerce. The FastTrac attendees are in the process of developing their business idea. The course gives them practical advice needed to create, manage, and grow a successful business.

Jennifer spoke about creating a brand and reaching your target market. The attendees learned the importance of consistency between all marketing pieces and how to create your own, unique strategy for reaching consumers.

Sanderson Marketing is proud to support the Greater Killeen Chamber of Commerce in building the business community where we work and live.

Whether you are running a Pay-Per-Click (PPC) campaign with Google or looking to optimize your website, choosing the right keywords for your website is the key to success. Simply choosing the terms with the highest search volume is not always the best strategy. Rather, I suggest finding a niche market. Similar to offline marketing, niche marketing can be a very successful strategy online. Targeting a particular audience with more specific terms can lead to less competition and, in turn, quicker results.

Here are some tips when choosing your keywords:
• Analyze your competition. Know what keywords your competitors are using on their website and in PPC campaigns.
• Know what people are searching. Google offers a free keyword suggestion tool that provides you with access to historical search behavior. This tool can help you determine which keywords are searched the most and suggest other that you may not have thought about.
• Be as specific as possible. The more targeted you can get with your keywords, the less competition you will face. Don’t narrow your keywords down so much that there is no search volume, but find a good balance between the amount of traffic and the relevance of your website to potential searchers.

If you have a website and have never spent time analyzing your keywords, you might be losing out on potential online business. Don’t have time to do this yourself? We can do it for you! Contact Sanderson Marketing for a free consultation.