Sanderson Marketing

Custom Stone Engravings

admin — Thu, 08 Jul 2010 03:21:08 +0000

: Custom Engraved Stones

Sanderson Marketing owner, Jennifer Sanderson, and husband, Yancey Sanderson, started a custom stone engraving business in Copperas Cove, TX. Visit www.ScribbledinStone.com for the perfect wedding/anniversary gift, welcome stone, school spirit stone, or pet memorial.

Website Launch: Black Bear Falls in Gatlinburg, TN

admin — Thu, 08 Jul 2010 02:33:06 +0000

We are proud to launch a new website for Gatlinburg’s premier log home community. The log cabins are located in a natural mountain setting that really gives one the feeling of being “away from it all” while still having all the comforts of home for that special weekend getaway, family vacation, or honeymoon. If you are considering a visit to the Smoky Mountains in Tennessee, be sure to book your next stay at Black Bear Falls!

Visit www.BlackBearFalls.com.

Marketing your Real Estate Business with the iPhone App

admin — Mon, 07 Jun 2010 16:30:23 +0000

Our IDX vendor, IDX broker, has developed “myAgent IDX”. This iPhone app allows Realtors to promote mobile property search capabilities alongside your website. This is a great benefit that is included in your IDX service (learn more about our IDX service). The app allows iPhone users to perform a property search quickly and easily from their phone. The app recognizes their current location and provides nearby properties for sale or you can choose to enter a location.

If you are an iPhone user, consider using the app while you are out showing properties. You can show clients nearby properties for sale. Sellers will also like this tool, so be sure to mention it in your listing presentations.

Here are some helpful hints to get you started promoting your iPhone app:

How to Install the iPhone App:
In order to install the iPhone application, iPhone users will need to download the myAgent IDX application from the iTunes App Store. We provide easy to link banners that help you promote the iPhone app on your website, conveniently located inside the IDX Control Panel, providing your users one-click access to the app download:

How to Promote It:
Inside the Mobile Applications Settings area we provide you with a few options that help you promote the use of your myAgent IDX iPhone app. These promotional elements are provided to you in many different colors and styles. Whether you use our banners or create your own, it’s important for you to remember to supply your users with your Agent Code. That number is automatically displayed in the banners provided, so if you create your own, be sure to include this in those materials. If you would like to include a banner ad about your iPHone app on your website, contact Sanderson Marketing for help editing your website.

If you aren’t a current client and are interested in signing up for our IDX service with great marketing tools, such as the iPhone app, please fill out our form here.

Website Launched for Copperas Cove Cleaning Service

admin — Thu, 13 May 2010 20:09:31 +0000

Sanderson Marketing just launched a website for Copperas Cove Cleaning Service, Karen’s Cleaning. Karen offers residential and commercial cleaning in Copperas Cove, Kempner, Lampasas, and Killeen. Her service is unmatched and prices are very reasonable. Treat yourself to a clean house - call Karen! You can request a quote on her website at www.tidytigercleaning.com.

Big Valley Agency Launches New Website

admin — Wed, 14 Apr 2010 15:16:18 +0000

I am proud to announce our latest website project - www.BigValleyAgency.com. Big Valley Agency is a Central Texas booking and recording studio. BVA manages talent such as Pat Waters and Double Shott. If you are looking for entertainment for your next event, talk to the great team at Big Valley Agency.

Marketing Strategies to Overcome Obstacles Your Business Faces

admin — Fri, 09 Apr 2010 15:23:53 +0000

Geico created the talking gecko and caveman series. At Progressive Insurance, Flo helps you pick your coverage. And, of course, “Like a Good Neighbor, State Farm is there.” In a very competitive insurance industry, branding is critical. The large insurance companies spend billions of dollars in advertising every year doing so.

Allstate Insurance has a new commercial that caught my attention – “Breaking up is hard to do.” Allstate tells potential customers, that if they decide to switch insurance companies that they will break the news to your old insurance company or agent so you don’t have too. Sounds convenient, right? Well, it’s a great marketing tactic.

Allstate saw a challenge. How do we ease the fears of people who are afraid to cancel their old insurance plan because they didn’t want to confront their insurance agent? The solution – Allstate will do it for you.

I also see another angle to this marketing campaign. Allstate spends marketing dollars to get people to switch to their insurance coverage, but when the customer calls their old company to cancel, the old company has a chance to meet or beat their rates. They get a chance to keep their customers from switching. When Allstate makes the call, the old insurance company doesn’t have the opportunity to offer those incentives to the customer. Sneaky – yes – but a great marketing strategy to overcome the obstacles Allstate is facing in their competitive industry.

It’s important to understand any obstacles that keep customers from doing business with you. Then, adapt a marketing plan that addresses those challenges and eases the fears of potential customers.

Article by Jennifer Sanderson

Marketing Your Website Online

admin — Wed, 24 Mar 2010 18:59:27 +0000

Want to market your website online but not sure where to start? Should you do pay-per-click advertising or search engine optimization?

If you are looking to generate immediate website visitors, pay-per-click might be the best route for you. If you need a more economical, long term plan, search engine optimization is the way to go. Each website is unique so it’s important to find a customized plan that will generate results!

Sanderson Marketing can help you make sense of all the options and implement a plan that works. Our internet marketing services include:

Setup and optimize pay-per-click advertising campaigns
Search engine optimization using the most powerful keywords for cost-effective, long-term results
Analyze website usability to help convert more visitors into leads and/or sales
Monitor website traffic to determine what is working and how people are finding your site

If you are interested in learning more about internet marketing or just have questions, contact Sanderson Marketing.

Sanderson Marketing Launches New Website for Celebrations Event Planning

admin — Mon, 01 Mar 2010 19:05:59 +0000

I had the opportunity to work with Pam Donaldson, Certified Wedding Planner and owner of Celebrations Event Planning, on an update to her company website. The result is a new and improved website presence for her business in Austin and Denver. We included a photo gallery of her amazing work as well as testimonials from her happy clients.

If you are looking for an event planner in the Austin or Denver area, I highly recommend working with Pam Donaldson and her team at Celebrations Event Planning.

Find us on Facebook

admin — Tue, 14 Jul 2009 16:42:32 +0000

Follow Sanderson Marketing on Facebook. Become a fan and get updates on news from Sanderson Marketing as well as free marketing tips.

Things to do to your website before spending a dime on internet advertising

admin — Tue, 14 Jul 2009 12:31:22 +0000

People surfing the internet won’t stick around your site if they don’t immediately see what they are looking for. Here are a few suggestions to consider before advertising your website:

Make sure your site is easy to navigate.

Check ALL links on your site to make sure they are working. Broken links will scare visitors away instantly.

Test your contact forms to make sure you are receiving the emails from your site. No use in spending money on advertising your site if you aren’t receiving the leads it generates.

Make sure your contact info is very easy to find.

Determine your goals – is it to sell a product? Get a quote request? Make sure your site entices the visitor to take your desired action.

Check your visual appeal. Will your design and layout catch a visitor’s attention at first glance?

Install a good stat tracker that will allow you to analyze your traffic. Internet advertising is the easiest form of advertising to track and qualify. You can see how people are getting to your site and know whether your paid advertising sources are generating business. Sanderson Marketing recommends Google Analytics – a free stat tracking service.

For a free website review and consultation, contact Sanderson Marketing.